Pro Bono: Coffs Womens Health Centre

Posted: Thu, Oct 23, 2014
Filed under:
Public Relations

After a routine visit and chat with friend, CEO of the Women's Health Centre, Bronwyn Chalmers, Annie decided to seek coverage for the center's recent acheivements, pro bono.

She drafted a media release and arranged for a media-friendly photo to be taken of the four new young female doctors who had been attracted to the region and had brought families with them on their journey to settle in Coffs Harbour. Medical recruitment is a real challenge for many regional communities so Coffs Harbour was certainly bucking the trend.

The story appeared in The Coffs Coast Advocate on April 5, 2014.

What the client thought: "Wonderful thank you Annie, clearly we are not photographers… you have been very helpful and patient with us." Bronwyn Chalmers, CEO

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